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High Level EU-Pakistan Business Forum 28-29 April 2026

60+ Years of partnership: a new chapter begins

Pakistan and the European Union, celebrating over 60 years of strong diplomatic and economic ties, are hosting the first High Level European Union-Pakistan Business Forum (EU-PKBF) on 28–29 April 2026 in Islamabad. This landmark event, supported by the EU, its Member States, and the Government of Pakistan, aims to facilitate high level dialogue, empower partnerships and unlock opportunities for businesses in both regions. The event will be opened by the Prime Minister of Pakistan, Mian Muhammad Shehbaz Sharif.

Unlocking opportunities for growth

Building on Pakistan’s Generalised Scheme of Preferences Plus preferential access to the EU market and its strategic role as a hub for global expansion, the event offers unique opportunities for high-level networking, investment showcases, and direct engagement with political leaders, private sector stakeholders, and European financial institutions.

Beyond GSP Plus, the forum will present the EU Global Gateway strategy as essential tools available to investors Additionally, it provides a valuable platform to discuss the latest policy developments in both economies and gain insights into investment prospects through dialogue with government representatives, investors, and financial institutions.

Building bridges: launch of the EU-Pakistan Business Network

The event will also mark the formal launch of the EU-Pakistan Business Network: a network of EU companies active in Pakistan. Besides being a platform of exchange between existing and potential EU companies active in Pakistan, the network is designed to further strengthen EU-Pakistan business cooperation, jointly advocate with authorities at the highest level for an improved business and investment climate, and work to promote enhanced trade and investment between the EU and Pakistan. 

Registration

Please note that availability is limited; registration will only be finalised upon email confirmation. Only confirmed registrants will be considered as invited participants.

Register now

For inquiries: DELEGATION-PAKISTAN-EU-PK-BUSINESS-FORUMateeas [dot] europa [dot] eu (DELEGATION-PAKISTAN-EU-PK-BUSINESS-FORUM[at]eeas[dot]europa[dot]eu)

Date & venue

Indicative programme

Day 1: Unlocking opportunities and building connections

  1. 11:00 – 11:30
    Opening ceremony

    Welcome & keynote addresses

  2. 11:40 – 12:00
    Pakistan’s incentives for economic growth

    Overview of investment incentives & reforms

  3. 12:00 – 12:30
    Presentation of the EU-PK business network: the voice of European businesses in Pakistan

    Presentation of the network’s mandate, objectives, and role in EU–Pakistan partnership

  4. 12:30 - 13:30
    Plenary session 1: Global Gateway

    Global Gateway unlocking potential – enhancing EU–Pakistan economic ties and investment

  5. 13:30 – 15:00
    Networking lunch & booth visits
  6. 15:00 - 15:10
    Lightning talk

    Big idea – short insight on innovation / business opportunity

  7. 15:10 – 16:10
    Plenary session 2: roundtable: turning barriers into bridges – sustainability for growth!

    Expert insights into key EU legislation (Omnibus Package, CS3D, CBAM) and how these can be used to enhance competitiveness

  8. 16:10 – 16:30
    Coffee break
  9. 16:30 - 17:45
    Break out sessions (parallel)
    • Break out 1: navigating new frontiers – enhancing EU–Pakistan agribusiness investments for sustainable growth
    • Break out 2: unearthing opportunities: navigating the mining market in Pakistan
    • EU–Pakistan economic synergies & roadmap of needs (B2G dialogue): Closed-door session for Business to Government Dialogue - invitation only
  10. 17:45 – 18:00
    Wrap-up of day 1

    Key messages summary & linkage to Day 2 (B2B focus)

  11. 18:00 – 19:00
    Networking high tea (TBC)

    Celebrating EU–Pakistan partnerships - networking over light refreshments.

  12. 19:30 - 21:00
    Gala dinner (upon invitation)
  13. Afternoon (parallel)
    Interactive session: B2B and B2F

    Tailored one-on-one investor–business dialogues

Day 2: Strategic collaborations for sustainable growth

  1. 10:30 – 11:00
    Arrival & networking coffee

    Light networking on arrival

  2. 11:00 – 12:00
    Plenary session 3: executive roundtable: innovate, invest, inspire

    The power of private sector participation in driving EU–Pakistan partnerships; opportunities in key sectors

  3. 12:00 - 12:15
    Coffee break
  4. 12:15 – 13:15
    Breakout sessions (parallel)
    • Breakout 3: The crossroads advantage – green logistics & connectivity
    • Breakout 4: Transforming nations through technology & innovation (including Fintech)
  5. 13:15 – 14:45
    Networking lunch & visit of booths
  6. 14:45 - 15:00
    Lightning talk

    Big idea – short insight on innovation / business opportunity

  7. 15:00 – 16:00
    Plenary session 4: sustainable textile

    Bridging Pakistan’s textile industry with EU partnerships for a circular future

  8. 16:00 - 16:15
    Coffee break
  9. 16:15 – 16:45
    Wrap up session

    Key takeaways from breakouts & plenary - strategic next steps

  10. 16:45 – 17:00
    Closing ceremony

    Official closing remarks

  11. 17:00 – 18:00
    Networking high tea

    Informal conclusion to the Forum - final networking opportunity

  12. All Day (parallel)
    Interactive session: B2B & B2F

    Tailored one-on-one sessions between EU investors and Pakistani businesses and between investors and IFIs

What the Forum will achieve

The EU-Pakistan Business Forum 2026 strives to:

  • Create opportunities for collaboration between European and Pakistani companies
  • Highlight Pakistan’s investment potential in priority sectors
  • Provide a structured environment for stakeholders to network, share insights, and exchange expertise on industry best practices
  • Bring together relevant government and private sector representatives to present and discuss investment projects as well as pressing regulatory and market challenges
  • Offer EU investors the opportunity to discuss their investment plans with Government partners, the EIB and bilateral financial institutions, and explore if these could be supported by the EU Global Gateway and EFSD+ instruments
  • Emphasise the importance of sustainable practices and corporate social responsibility in fostering economic resilience

The event will bring together key EU and Pakistan businesses, economic and policy leaders, institutions and other key stakeholders. It is poised to be the key economic and business event of the year for Pakistan.

The forum will highlight how businesses can leverage the EU Global Gateway strategy, including financing opportunities provided through the European Investment Bank (EIB) and the bilateral financial institutions. It will offer the opportunity to meet relevant officers, discuss potential investment projects, and provide contacts for follow-up discussions.

Why attend the Forum?

With a rapidly growing market of over 240 million people, strategic geographical access to Central and South Asia, and a dynamic trade relationship with the EU, Pakistan offers immense business opportunities.

The EU, Pakistan’s second-largest trading partner and first export destination, accounted for 15.3% of Pakistan’s total trade in 2023, with bilateral trade reaching €11.87 billion.

Attending the forum provides direct access to policymakers, industry leaders, and enterprises, creating pathways for collaboration that will shape the future of EU-Pakistan trade.

Opportunity sectors

  • Green & sustainable economy

    Agriculture, energy, textile & leather

  • Digital transformation innovation & social development

    Digital, health, research & innovation

  • Connectivity & infrastructure

    Transport, ports & green logistics

  • Finance & investment

    Sustainable finance & investments

EU dedicated instruments and policies

The European Commission and the EU High Representative have set out the Global Gateway, a new European strategy to boost smart, clean and secure links in digital, energy and transport sectors and to strengthen health, education and research systems with partner countries across the world.

GSP+ provides tariff-free access to the EU, helping Pakistan’s exports grow by 108% since 2014. Diversifying beyond textiles offers further opportunities for partnership in other sectors.

Networking

  • B2G (Business-to-Government)

    Engage directly with policymakers for policy advocacy, explore PPPs, gain regulatory insights, and network with government leaders.

  • Matchmaking

    The EU-Pakistan Business Forum is a structured and interactive platform designed to foster direct collaboration between European and Pakistani businesses, investors, and government stakeholders.

Who can you meet at the Forum?
  • Participant icon
    Pakistani businesses and SMEs

    Seeking EU market access, certifications, and matchmaking opportunities

  • Participant icon
    Pakistani government officials

    Policymakers addressing trade, finance, and collaboration

  • Participant icon
    EU businesses & investors

    Exploring opportunities in Pakistan with regulatory clarity

  • Participant icon
    EU institutions

    Trade, Global Gateway, and EIB representatives driving partnerships

  • Participant icon
    Development Finance Institutions (DFIs), trade attachés & embassies

    Facilitating diverse EU representation and engagement, including at the Ambassadorial level

  • Participant icon
    Regional EU companies

    Sharing perspectives from GCC and South Asia operations

  • Participant icon
    Sector leaders

    Agriculture, connectivity & infrastructure, green energy & climate solutions, health, digital technologies & innovation, and textiles experts amongst others

  • Participant icon
    Legal experts

    Advising on investment frameworks and regulatory challenges

  • Participant icon
    Private sector and chamber of industries and commerce networks

    Facilitating B2B and B2G matchmaking opportunities

Activities

  • The Forum

    The Forum will comprise public and private sector-led presentations, panel discussions and sector-specific breakout sessions.

  • Exhibition

    The Forum will offer the space to allow Pakistani and European companies, as well as partners, to showcase their products and services.

  • Presentations of investment projects

    A selection of high-profile project opportunities will be presented by the Pakistani Board of Investment in a variety of sectors.

  • B2B and B2G Matchmaking

    Business-to-business and business-to-Government meetings will be hosted between European investors, local entrepreneurs, relevant Government agencies, as well as representatives of the EIB and bilateral EU financial institutions.

Travel and stay

Visa requirements

Apply well in advance through your local Pakistani embassy or consulate. Some countries of origin are also eligible for E-visas, but they have to be confirmed before arrival to avoid unforeseen complications. 

The official portal for VISA application can be found here

The EU Delegation maintains a direct coordination channel with the Government of Pakistan to help facilitate and expedite visa processing for international participants in case of any issues. If you encounter any problem and require support, please contact us once you have received your confirmation or invitation

Currency and payments

The local currency is the Pakistani Rupee (PKR). You can exchange money at the airport (preferably) or use ATMs at major hotels and banks, such as the Standard Chartered. Credit cards are widely accepted at hotels, restaurants, and malls, but your bank might require prior approval for withdrawals and access to local credit card machines in some cases. 

Airport and transport

Arrange airport transfers with your hotel (often complimentary) or pre-book through a ride-hailing service for about PKR 3500. Renting a car with a driver is also advisable for ease of movement within the city. 

Accommodation

Islamabad has many hotels that provide excellent accommodation. It's advisable to book your room in advance to ensure availability. 

Digital connectivity

To maintain seamless communication, use local SIM cards from providers such as Jazz, Zong, or Telenor. E-SIMs are also an option, as well as hotel Wi-Fi. 

Networking

Bring plenty of business cards!