EU – Kenya Business Forum 2025

The 2nd edition of the EU-Kenya Business Forum will take place in Nairobi on May 12-13, 2025, under the theme "Digitalising Trade." Jointly organised by the EU Delegation, EU Member States embassies, and key Kenyan stakeholders, the Forum will bring together high-level policymakers, private sector leaders, innovators, and development partners to explore how digital transformation can enhance trade efficiency, increase market access, and promote sustainable and inclusive growth.

To underline the importance and unlock the full potential of Kenyan-EU economic relations, the Forum's theme and objectives will be framed by key figures including H.E. President William Ruto, H.E. Henriette Geiger EU Ambassador to Kenya, EU Trade Commissioner Maroš Šefčovič and European Investment Bank Vice-President Thomas Ostros. These leaders will open the discussion and highlight the importance of this forum for both EU and Kenyan businesses.

Objectives

The objective of the Forum is to strengthen EU-Kenya trade and investment by leveraging digital transformation as a catalyst for enhancing trade efficiency, increasing market access, and  promoting sustainable and inclusive growth. By focusing on digitalisation, the Forum aims to equip businesses in both regions with the knowledge and tools to leverage technology for greater competitiveness and inclusivity in the global marketplace.

Unlocking opportunities through the EU-Kenya Economic Partnership Agreement

Kenya and the European Union are key economic partners, with the EU being the largest export destination for Kenyan products. EU investments account for more than 20% of Kenya's total Foreign Direct Investment (FDI) stock. Following the entry into force of the EU-Kenya Economic Partnership Agreement (EPA) on 1st July 2024, EU-Kenya trade and investment relations will further consolidate.

The entry into force of the EPA boosts trade and investment between the EU and Kenya by increasing trade, improving market access, promoting sustainable and inclusive growth and liberalising the EU market for Kenyan goods. This agreement provides greater certainty and stability for EU investment, creating opportunities for business success in both Kenya and the EU.

Launch of EuroCham

The event will also mark the official launch of the EuroCham: a network of EU and Kenyan companies operating in Kenya. In addition to serving as a platform for exchange between existing and potential EU companies operating in Kenya, the network aims to further strengthen EU-Kenya business cooperation. It will advocate at the highest level for an improved business and investment climate and promote increased trade and investment between the EU and Kenya. The event will also include a celebration of Europe Day, culminating in a festive cocktail reception.

Why attend?

The EU-Kenya Business Forum 2025 offers a unique platform to:

Thematic focus

The overarching theme, “Digitalising Trade,” underscores the critical role of digital transformation in shaping the future of trade between the EU and Kenya. This transformation focuses on enabling businesses to harness technology for increased trade and greater efficiency, inclusivity, and sustainability. 

The forum will focus on six interconnected thematic priorities, discussed in 6 breakout sessions:

B2B and B2G meetings

Participants will have the opportunity to explore innovative digital trade solutions showcased by EU businesses, Kenyan SMEs, and technology providers.

Dedicated platforms for Business-to-Business (B2B) and Business-to-Government (B2G) matchmaking sessions will enable participants to connect with potential public and private sector partners, investors, and collaborators.