Global Gateway stands for sustainable and trusted connections that work for people and the planet. It is a qualitative offer, that promotes sustainability in all its forms – social, environmental, financial. It is underpinned by universal values and the high standards the EU stands for.
Successfully communicating the positive offer Global Gateway represents to people around the world should result in a paradigm shift in the way the relationship between the European Union and partner countries is portrayed and perceived. The focus is on our joint investment in a shared future, illustrating the EU’s long-term commitment to strong, principled and prosperous relationships with partner countries and regions.
Aligned with the principles of Global Gateway, our tone of voice will be decisive, communicate positive progress and inspire action for what we need to do next. We focus on simple, clear and understandable communication, emphasising positive expressions of the European Union’s mission, values and work.